作为财富500强名列前茅的跨国能源公司，BP 奉献石油，更致力于为中国员工提供充满活力及人性化的环境，富有挑战及高回报的职业生涯。为每一位员工提供充足的空间去发挥他们的优势与潜力。 我们寻找期待成功,追求卓越的你— 放眼未来，与BP同行！ BPChina2012校园招聘网申地址： http://campus.chinahr.com/2012/pages/bp2012/ BPChina2012校园招聘官方微博地址： http://weibo.com/bpchina Ÿ
Marketing Executive, China Retail
Working Location: Hangzhou
Roles & Responsibilities:
1. Branding
Support to develop yearly sales and marketing plan;
Work with JV and BP Marketing team on ATL & ASP activities to drive sales performance and band building;
Support to develop VI manual and manage VI standard application and implementation;
Plan and execute initiatives for brand building and contribute to brand awareness increasing project.
2. ASP Program
Support to develop yearly ASP plan, plan and execute ASP activities and ensure the increase of business sales;
Develop promotion process and evaluation system to improve operation efficiency, conduct regular communication with site managers and territory managers to ensure marketing programmes are properly developed to meet sales target;
Work closely with agencies for marketing programmes development and POS design;
Collect non-fuels and fuels market intelligence, work with the team to jointly make recommendations to management team.
Essential Requirements:
1. Bachelor degree or above.
2. Good level of analytical skills, numeracy and commercial awareness.
3. Sound understanding of economics and financials, familiarity with planning and performance management.
4.Good interpersonal communication (written & oral) and negotiation skills.
Proficient in PC skills.
Core Competencies:
1. Performance Bias - has ability to work in ways that achieve remarkable performance - Skillful Application
2. Business Insight - has ability to embrace the changing business environment - Basic Application
3. Taking the lead - has ability and willingness to take the lead when the situation requires - Basic Application
4. Wise Decisions
- has ability to make informed and effective decisions -Basic Application
5. Innovation - has ability to identify and develop innovative solutions to business challenges - Skillful Application
6. Partnership and Team working - has ability to work with others to make a real difference - Skillful application | 
发表于 2011-10-4 10:02
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