关注社会:中国有望成为全球最大黄金市场
India has for decades been the world's largest gold market, but in the final quarter of 2011 [url=http://kkdict.com/en/demand][color=#0066cc]demand[/color][/url] tumbled by almost half from a year earlier as a [url=http://kkdict.com/en/collapse][color=#0066cc]collapse[/color][/url] in the value of the rupee made gold more expensive for Indian buyers.几十年来，印度一直是全球最大的黄金市场，但去年第四季度印度黄金需求同比下降近一半，主要原因是卢比贬值，导致黄金对印度买家来说变得更为昂贵。
"It is likely that [url=http://kkdict.com/en/China][color=#0066cc]China[/color][/url] will [url=http://kkdict.com/en/emerge][color=#0066cc]emerge[/color][/url] as the largest gold market in the world for the first time in 2012," said Marcus Grubb, managing [url=http://kkdict.com/en/director][color=#0066cc]director[/color][/url] for investment at the WGC, a lobby group for the gold mining industry.
“2012年，中国很可能会首次成为世界最大的黄金市场。”世界黄金协会投资部董事总经理郭博思(Marcus Grubb)表示。该协会是黄金开采行业的游说组织。
Thursday's [url=http://kkdict.com/en/prediction][color=#0066cc]prediction[/color][/url] comes after a [url=http://kkdict.com/en/surge][color=#0066cc]surge[/color][/url] in Chinese gold [url=http://kkdict.com/en/demand][color=#0066cc]demand[/color][/url] last year, with imports from Hong Kong — a proxy for [url=http://kkdict.com/en/overall][color=#0066cc]overall[/color][/url] [url=http://kkdict.com/en/import][color=#0066cc]import[/color][/url] demand — more than tripling from 2010. In the second half of the year, as Indian demand waned, [url=http://kkdict.com/en/China][color=#0066cc]China[/color][/url] edged ahead as the world's top consumer, according to [url=http://kkdict.com/en/data][color=#0066cc]data[/color][/url] from GFMS, the consultancy, that were published by the WGC on Thursday.
去年中国内地的黄金需求大幅增长，从香港进口的黄金数量（总体进口需求的晴雨表）比2010年增长两倍以上。根据咨询机构——黄金矿业服务有限公司(GFMS)的数据，去年下半年，随着印度黄金需求减弱，中国一跃成为全球最大的黄金消费国。这些数据由世界黄金协会在周四发布。
China has become an increasingly important driver of the gold price, with large purchases propping up prices late last year as western investors were selling.
中国已成为左右金价的一大因素，重要性日益上升。去年底，在西方投资者纷纷减持之际，来自中国的大量买盘对金价形成了支撑。
On Wednesday night, gold was trading at $1,726 a troy ounce, up 13.5 per cent from a late December low but still 10 per cent below the [url=http://kkdict.com/en/nominal][color=#0066cc]nominal[/color][/url] record high of $1,920 set in September. Paulson and Co, one of the largest [url=http://kkdict.com/en/hedge][color=#0066cc]hedge[/color][/url] fund investors in gold, revealed in a regulatory [url=http://kkdict.com/en/filing][color=#0066cc]filing[/color][/url] this week that it had sold 45 per cent of its holdings of gold [url=http://kkdict.com/en/exchange][color=#0066cc]exchange[/color][/url]-traded [url=http://kkdict.com/en/funds][color=#0066cc]funds[/color][/url] in the second half of the year.
周三晚，金价报每盎司1726美元，较去年12月底的低位高出13.5%，但仍比去年9月创下的名义历史新高每盎司1920美元低10%。对冲基金中最大的黄金投资者之一保尔森公司(Paulson and Co)在本周提交监管部门的材料中披露，该公司去年下半年减持了45%的黄金ETF（交易所交易基金）。
Mr Grubb [url=http://kkdict.com/en/predicted][color=#0066cc]predicted[/color][/url] that Chinese consumption would rise this year at [url=http://kkdict.com/en/pace][color=#0066cc]pace[/color][/url] similar to the 20 per cent increase in 2011. That implies jewellery and investment [url=http://kkdict.com/en/demand][color=#0066cc]demand[/color][/url] of about 925 tonnes in 2012. On the other hand, he said Indian demand could fall from its level of 933 tonnes in 2011.
郭博思预计，今年中国黄金消费量的增幅将与去年相当。去年增幅为20%。以此计算，2012年中国金饰和黄金投资需求将达925吨左右。另一方面，他表示，今年印度黄金需求可能低于2011年933吨的水平。
"The [url=http://kkdict.com/en/dynamic][color=#0066cc]dynamic[/color][/url] in those two economies is [url=http://kkdict.com/en/radically][color=#0066cc]radically[/color][/url] different," he said. "There might be more challenges to the Indian market [than the Chinese market] in the next 12 months."
郭博思表示：“这两个经济体的动态截然不同。在未来12个月内，印度市场面临的挑战可能（比中国市场）更多。”
Indian economic growth has slowed, with the government recently cutting its [url=http://kkdict.com/en/forecast][color=#0066cc]forecast[/color][/url] for growth in this [url=http://kkdict.com/en/fiscal][color=#0066cc]fiscal[/color][/url] year ending in March to 7 per cent, having steadily pared back [url=http://kkdict.com/en/previous][color=#0066cc]previous[/color][/url] projections of nearly 9 per cent.
印度经济增长已经放缓，政府最近调低了对截至3月份的这一财年的经济增长预测，经过几番下调，这一预测数字已从最早的近9%下调为7%。
"You've [url=http://kkdict.com/en/effectively][color=#0066cc]effectively[/color][/url] seen foreign direct investment dry up in India," Mr Grubb said. "That feeds down into the economy with slowing growth and less [url=http://kkdict.com/en/liquidity][color=#0066cc]liquidity[/color][/url] [url=http://kkdict.com/en/available][color=#0066cc]available[/color][/url]. That really impacts the rupee, and gold looks horribly expensive to local consumers."
郭博思表示：“你可以看到，印度外来直接投资已几近枯竭，这对经济产生了影响，导致增长放缓、流动性减少。这实际上对卢比汇率造成了冲击，在本地消费者眼里，现在黄金看起来非常贵。”
In [url=http://kkdict.com/en/China][color=#0066cc]China[/color][/url], on the other hand, Mr Grubb [url=http://kkdict.com/en/predicted][color=#0066cc]predicted[/color][/url] further strength as both growth and [url=http://kkdict.com/en/inflation][color=#0066cc]inflation[/color][/url] remain relatively high, driving local consumers to invest in bullion to [url=http://kkdict.com/en/protect][color=#0066cc]protect[/color][/url] their wealth. Savers have poured their money into gold because of the lack of [url=http://kkdict.com/en/alternative][color=#0066cc]alternative[/color][/url] investment options in China, were bank deposits carry [url=http://kkdict.com/en/negative][color=#0066cc]negative[/color][/url] real interest rates and [url=http://kkdict.com/en/property][color=#0066cc]property[/color][/url] prices have been sliding.
另一方面，郭博思预计中国黄金需求将进一步走强，因为国内经济增长仍然较为强劲，通胀水平仍然较高，这会促使中国消费者投资黄金，以达到财富保值的目的。在中国，由于银行存款实际利率为负、房价持续下滑，而此外又没有多少投资途径，所以储户们纷纷把资金投在黄金上。
Chinese gold consumption has already risen by 140 per cent between 2007 and 2011, as growing wealth and the liberalisation of the [url=http://kkdict.com/en/domestic][color=#0066cc]domestic[/color][/url] gold market drive a [url=http://kkdict.com/en/surge][color=#0066cc]surge[/color][/url] in consumption. Beijing has encouraged gold consumption, announcing in August 2010 measures to [url=http://kkdict.com/en/promote][color=#0066cc]promote[/color][/url] and [url=http://kkdict.com/en/regulate][color=#0066cc]regulate[/color][/url] the local gold market, including [url=http://kkdict.com/en/expanding][color=#0066cc]expanding[/color][/url] the number of banks allowed to [url=http://kkdict.com/en/import][color=#0066cc]import[/color][/url] bullion.
从2007年到2011年期间，中国黄金消费量增长了140%，财富的增长和国内黄金市场的放开带动了黄金消费的增长。中国政府鼓励黄金消费，于2010年8月出台了一些促进和监管本地黄金市场发展的措施，包括允许更多银行从事黄金进口业务。
Elsewhere last year, [url=http://kkdict.com/en/demand][color=#0066cc]demand[/color][/url] for gold in Europe surged as investors fretted about the worsening eurozone debt crisis. European investment in coins and bars rose 26 per cent to 375 tonnes, the WGC said, making the region the largest market for physical gold investment products.
在其他地区中，欧洲黄金需求大幅上升，原因是投资者对持续恶化的欧债危机感到不安。世界黄金协会表示，去年欧洲在金币和金条上的投资增长了26%，达375吨，使该地区成为实物黄金投资产品的最大市场。
Additional reporting by Leslie [url=http://kkdict.com/en/Hook][color=#0066cc]Hook[/color][/url] in Beijing
何丽(Leslie [url=http://kkdict.com/en/Hook][color=#0066cc]Hook[/color][/url])北京补充报道 奥巴马就苹果创始人乔布斯去世发表的声明时间:2011-10-08 10:26来源:口译网 作者:口译网 点击:5184次Statement by U.S. President Obama on the Passing of Apple Chief Steve Jobs
October 5, 2011
美国总统奥巴马就“苹果”创始人史蒂夫·乔布斯去世发表声明
2011年10月5日
Michelle and I are saddened to learn of the passing of Steve Jobs. Steve was among the greatest of American innovators — brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.
得知乔布斯去世的消息，我和米歇尔感到非常悲痛。乔布斯是美国最伟大的创新者之一，他敢于与众不同地思考，大胆地相信自己能够改变世界，并拥有足够的才智做到这一点。
By building one of the planet’s most successful companies from his garage, he exemplified the spirit of American ingenuity. By making computers personal and putting the internet in our pockets, he made the information revolution not only accessible, but intuitive and fun. And by turning his talents to storytelling, he has brought joy to millions of children and grownups alike. Steve was fond of saying that he lived every day like it was his last. Because he did, he transformed our lives, redefined entire industries, and achieved one of the rarest feats in human history: he changed the way each of us sees the world.
他在自己的车库里创建起全世界最成功的公司之一，展示了美国的独创精神。他开创了个人电脑时代并将因特网放进我们的口袋，信息革命也因此而来到人们的身边，并变得直观而有趣。他还把自己的才华用在讲故事上，把快乐带给了数以百万计的儿童和成年人。乔布斯喜欢说自己把每天都当做最后一天来过。因为他这样做了，他就此改变了我们的生活，重新定义了整个行业，并创造了人类历史上最罕见的奇迹之一：他改变了我们每个人观察世界的方式。
The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented. Michelle and I send our thoughts and prayers to Steve’s wife Laurene, his family, and all those who loved him.
世界失去了一位有远见的人。乔布斯的成功所赢得的崇高敬意莫过于这样一个事实：世界上许多人是通过他发明的产品得知他辞世的消息的。我和米歇尔向乔布斯的妻子劳伦、他的家人以及所有爱他的人送上我们的哀思与祈祷。 Renren is getting defriended. Since it listed in New York last May, the Chinese social networking site's shares have fallen by almost two-thirds. This week, it braced investors for operating losses of $15m to $17m in the fourth quarter, almost triple its third-quarter loss. The company will also take a $3m writedown on an acquisition made before listing. All unfriendly news for investors in probably the biggest social network site in the world's biggest internet market, where Facebook is blocked.
人人网(Renren)正在受到冷落。自去年5月在纽约上市以来，这家中国社交网站的股价已跌去近三分之二。上周，人人网让投资者绷紧了神经，因为其业绩报告显示去年第四季度的运营亏损达1500万至1700万美元，几乎是第三季度亏损的三倍。人人网还将对上市前完成的一起收购做300万美元的减记处理。对这家可能是全球最大互联网市场中最大的社交网站的投资者来说，这些都是不利的消息。Facebook在中国市场受到屏蔽。
In some ways Renren resembles Facebook. The group's founder and chief executive, Joseph Chen, started out targeting university students whom he hoped would be the most appealing demographic to advertisers. But Renren faces some problems unique to China. Social networking in the country has turned more to information-seeking as opposed to information-sharing, as a result of Beijing's grip on regular news media. For example, microblog site Sina Weibo is rapidly snapping up Renren's friends. It says its total registered users hit 250m in September, up one-quarter in three months. User numbers at Renren — it claims to have 147m — grew by just one-tenth over that period. Yet another rival is Tencent's social network site Pengyou (meaning friend), which focuses on teenagers. It claims that its user numbers overtook Renren's in the first half of 2011 and are growing faster.
人人网在某些方面和Facebook很相像。该公司创始人、首席执行官陈一舟(Joseph Chen)最初也把用户群定位为大学生，希望他们未来成为对广告商最具吸引力的人群。但是，人人网面临着一些中国市场独有的问题。由于政府对一般新闻媒体进行管制，社交网络在中国更多地变成了查找信息、而不是分享信息的工具。例如，微型博客网站新浪微博(Sina Weibo)正在飞速抢走人人网的用户。新浪微博表示，去年9月其注册用户总数已达2.5亿，在三个月内增加了四分之一。人人网则表示用户数达到1.47亿，同期增幅仅为十分之一。人人网还有一个对手，那就是腾讯(Tencent)旗下的社交网站朋友网(Pengyou)，该网也把用户定位于年轻人。朋友网表示，2011年上半年其用户数已超过人人网，并且还在以更快的速度增长。
Competition is hurting Renren's ability to attract revenue. Although sales picked up by about half last year, Renren's users generated just 7 cents per month, compared with 41 cents at Facebook. And that revenue is expensive. Renren spends half of its revenues on sales and advertising, compared with one quarter at Facebook. To compensate, Renren has tried to diversify into group buying and video. The former remains fiercely competitive and Renren's efforts so far are lossmaking. Video requires expensive bandwidth. Investors caught up in the hype of Facebook should remember that Renren is a friend with differences.
竞争削弱了人人网的创收能力。尽管去年销售额增加了约五成，但人人网用户每个月贡献的收入仅占7%（而Facebook达到41%）。而且，这一收入成本高昂。人人网在销售和广告上的支出是营收的一半，而Facebook只有四分之一。作为补救措施，人人网开始尝试多元化经营，增加了团购和视频业务。团购领域竞争仍十分激烈，而人人网团购业务迄今仍在亏损。视频业务则需要价格昂贵的带宽。沉迷于Facebook上市宣传的投资者应当记住，人人网可是一个不一样的“朋友”。 A major ingredient to taking the pain out of a stressful day at work is a supportive partner at home, a new study has confirmed.
一项新研究证实，家有贤内助确实能较大地减轻工作压力带来的焦虑和疲惫。
It may not seem like a groundbreaking conclusion but the study, from Florida State University, is the first to quantify the effects that a sympathetic ear can have at home and at work.
这看起来也许并不是什么开创性的研究结果，不过佛罗里达州立大学的这一研究却是首次将怀着同情心倾听在家庭中和职场中的作用进行量化。
Professor Wayne Hochwarter, author of the study, found that highly stressed employees had a 25 percent higher level of concentration levels if they had a harmonious home life.
该研究的作者韦恩•霍赫瓦特教授发现，在高压下工作的员工如果家庭生活和谐的话，注意力水平比其他人高出25%。
They were also 33 percent more likely to have positive relationships with colleagues, and a 20 percent higher level of job satisfaction.
此外，这些人和同事保持良好关系的可能性要高出33%，工作满意度也要高出20%。
Previous studies have linked work—related stress to a range of mental and physical illnesses, such as depression and obesity.
先前的研究曾将工作压力和一系列精神和身体疾病联系起来，包括抑郁症和肥胖症。
But this study shows how stress can be a vicious circle — adversely affecting the way employees perform at work, which can lead to even more workplace stress.
不过本研究显示，压力也可以造成恶性循环——对员工的工作表现产生负面影响，从而带来更多的工作压力。
Professor Hochwarter said the mental and physical wellbeing of employees were at risk if they came to work still stressed from the day before.
霍赫瓦特教授说，如果员工开始一天的工作时仍受到前一天压力的困扰，那么他的精神和身体健康就会受到危害。
He said: "When you're still angry or upset from yesterday's stress, your workday will likely go in only one direction — down."
他说：“如果你依然因为昨天的压力而感到恼怒或心烦，你这天的工作表现只会向一个方向发展——直线下降。”
And there were obvious benefits at home as well. Professor Hochwarter's paper said employees with strong home support were 25 percent less likely to suffer from after—work fatigue.
家庭对减轻工作压力则有显著的效果。霍赫瓦特教授的论文称，拥有强大的家庭支持的员工下班时感到疲惫的可能性比其他人低25%。
Having an awareness of a partner's daily work demands — such as deadlines, a lack of adequate resources and bad bosses — could ensure that couples always communicated, and a partner could see when their loved one was underplaying or exaggerating a problem.
了解伴侣日常工作上的一些要求——例如任务完成的最后期限、缺少足够的资源以及苛刻的上司——可以保证伴侣之间保持沟通顺畅，而且其中一方可以看出自己的爱人是对问题轻描淡写还是在夸大问题。
The ability to bring a partner back to the middle — building them up when they feel down in the dumps, or talking them down when they are overly agitated — also played a crucial role.
让伴侣恢复平和心态的能力——在伴侣情绪低落时帮助其建立信心，或在伴侣过度激动时让其冷静下来——也发挥着关键的作用。 According to the Annual Report on the Chinese Rule of Law, 2012, a bluebook jointly launched by the Chinese Academy of Social Sciences and Social Sciences Academic Press, almost 40 percent of Chinese officials find "nakedness," or putting their family members and finances abroad, acceptable, China.org.cn reported.
中国社会科学院、社会科学文献出版社日前联合发布了2012年《法治蓝皮书》。据中国网报道，蓝皮书调查显示，近乎近四成公职人员认可当“裸官”，即家庭人员和财产均在海外。
According to the bluebook's findings, the spouses and children of highly-ranked officials are more likely to be granted foreign citizenship or permanent residence, a phenomenon which is likely to jeopardize the government's decision making on the grounds of confidentiality, according to the bluebook's conclusions.
蓝皮书认为，高层官员的配偶和子女更有可能获得外国国籍或永久居住权。因为涉及保密因素，这种“裸官”现象会妨碍政府的政策制定。
Recommendations published in the bluebook state that increased supervision of high-level officials, including implementing necessary legal measures, could curb the phenomenon.
蓝皮书提出建议，要加强对“裸官”的监管，包括以必要的法律手段来控制这种现象。
The bluebook also found that public opinion demands greater transparency with regard to government expenditure on entertaining guests.
蓝皮书还显示，公众要求政府应给公务宴请费用更高的透明度。
In terms of government transparency, Beijing's municipal government tops the list, followed by Tianjin and Jiangsu. The Ministry of Commerce has been hailed as the most transparent ministry in the State Council.
政府透明度北京居首；另外，天津市、江苏省分列第二、三位。商务部居国务院各部委之首。 A potentially costly dispute over the name of the iPad computer tablet may not be the only trademark problem facing Apple Incorporated in China. The China Daily newspaper reports Monday that at least 39 Chinese companies and individuals have attempted to register the names iPhone or iPad as trademarks for products as varied as hiking shoes, veterinary drugs and diapers. The newspaper says six manufacturers, including a flashlight manufacturer, got as far as preliminary approval before their applications were challenged.
由平板电脑iPad名称引发的争端可能给在中国的苹果公司带来潜在的巨大损失，但这可能不是苹果公司唯一的在华商标问题。据《中国日报》星期一报道，至少有39家中国公司和个人已经试图给“iPhone”和“ iPad”这些名称注册商标，产品涉及登山鞋、兽医药品和尿布等。《中国日报》说，包括一家手电筒生产商在内的六家制造业者已经得到初步批准，但它们的申请后来受到质疑。
The disclosure comes as a dispute over the iPad name has led authorities in several cities to seize the hand-held computers from Chinese retailers, threatening iPad sales in the world's largest computer market and, potentially, Apple's ability to export the tablets from the country where they are made.
这一消息被披露时，有关iPad名称的争端让数个中国城市当局从零售商那里没收这种手持电脑。这给 iPad在世界最大的电脑市场的销售带来威胁，并有可能威胁苹果公司从这种平板电脑的生产国对外出口iPad的能力。 Mother: I left two pieces of cake in the cupboard this morning, Johnny, and now there is only one piece left. Can you explain that?
Johnny: Well, I suppose it was so dark that I didn't notice the other.
妈妈： 约翰尼，我今天早上在橱子里放了两块点心。现在就剩下一块了。你能解释一下吗？
约翰尼： 嗯，我想是因为里面太黑我没看到另外那块。 Teacher: Tom, why are you late for school every day?
Tom: Every time I come to the corner, a sign says, School-Go Slow.
老师： 汤姆，您为什么每天上学迟到？
汤姆： 我每次路过拐角，一个路标上面写着：学校——慢行。 1. Be Productive
1. 工作高效
Surprising your manager with peakproductivityis a surefireway to impress and prove you are a valuableassetto the company. If you feel your productivity slipping, take strides to step up your game and increase your daily and weekly output.
向老板展示你超高的工作效率绝对是惊艳老板、向其证明你是公司的宝贵财富的好方法。如果你觉得工作效率在下降，那就要尽快赶上大部队，并提高你的日产出量和周产出量。
2. Speak up
2. 及时沟通
Talk to your direct manager, teammates, and HR when you have questions, ideas, or concerns. Everyone appreciates clear communication and brainstorming, and the healthiest way to get support is to ask for it.
如果你遇到问题、有了新想法或者打算，你就应该及时和你的老板、合作伙伴、还有人事经理沟通交流。所有人都喜欢真诚的交流和集思广益，而且这也是得到别人支持的好方法。
3. Follow through
3. 坚持到底
If you said you would do something or were assigned to do something, do it. It's quite simple, really.
如果你承诺要做某事，或者你被安排完成某项任务，那你就去做。这个道理很简单，没什么好说的。
4. Be Honest
4. 诚实坦率
Lying never helps anyone grow. Be honest about your efforts, workload, skills, and needs. Your boss will appreciate your frankness. She may even be able to help you.
撒谎永远不可能助你进步。诚实对待你的努力、你的工作、你的技能和你的需求。老板会欣赏你的坦率，甚至还可能助你一臂之力。
5. Be a Team Player
5. 团队合作
It's crucialto speak up for yourself, but don't excludeyourself from your department or unit. Work with your co-workers to meet your common goal.
脱颖而出很重要，但也不要忘了你是团队的一员，你要和同事合作才能完成你们的共同目标。
6. Show Gratitude
6. 学会感恩
Everyone loves feeling loved. You welcome feedback, rewards, and recognitionfrom your boss, and she will do the same. When she sneaksyou a small gift, compliment, or helpful tip, thank her in person, in an email, or in a handwritten note. Illustratinghow much her effort means to you will encourage her to keep the gratitudecoming.
每个人都喜欢被爱的感觉。你希望从老板那里得到反馈、表扬和认可，老板也是一样。当老板给你送了个小礼物，或是对你赞扬了一番，又或者给你帮了把手，记住要感谢老板，无论你是当面感谢也好，还是通过邮件或者手写的小卡片也好，表达你对老板的感谢之情会让老板也备受鼓舞。相对地，她也会感谢你。
7. Have a Healthy Work-Life Balance
7. 平衡工作与生活
Your boss expects you to work diligentlyand be productive, but she doesn't expect you to live for work. Maintaining a healthy work-life balance will make you a happier person at home and at work. Everyone wins.
老板当然希望你工作认真又高效，但是，老板不希望你只会工作。平衡好工作与生活的关系会让你在家在单位都感到更快乐。这就是共赢。 TODAY women earn almost 60 percent of all bachelor's degrees and more than half of master's and Ph.D.'s. Many people believe that, while this may be good for women as income earners, it bodes ill for their marital prospects.
如今几乎60%的学士学位、超过一半的硕士和博士学位是由女性获得的。很多人相信尽管这也许能帮助女性多赚取些收入，但对他们的婚姻前景却不妙。
As Kate Bolick wrote in a much-discussed article in The Atlantic last fall, American women face "a radically shrinking pool of what are traditionally considered to be 'marriageable' men — those who are better educated and earn more than they do." Educated women worry that they are scaring away potential partners, and pundits claim that those who do marry will end up with unsatisfactory matches. They point to outdated studies suggesting that women with higher earnings than their husbands do more housework to compensate for the threat to their mates' egos, and that men who earn less than their wives are more likely to experience erectile dysfunction.
正如凯特·鲍力克去年秋季发表在《大西洋月刊》上一篇广为讨论的文章中写道的那样，美国女性“正面临着传统上适婚男性急剧减少的状况。这些男性受到的教育良好，而且赚得也多。受过良好教育的女性担心他们会让潜在的伴侣望而却步，专家声称最终那些结婚的人婚姻都不尽人意。他们暗示过去的研究显示 收入比丈夫高的女性做的家务多，这样可以弥补对男性伴侣自尊的威胁，而且收入比妻子地低的男性更有可能患勃起功能障碍。
Is this really the fate facing educated heterosexual women: either no marriage at all or a marriage with more housework and less sex? Nonsense. That may have been the case in the past, but no longer. For a woman seeking a satisfying relationship as well as a secure economic future, there has never been a better time to be or become highly educated.
要么不碰婚姻，要么就是婚后家务不断、且鲜有性生活，女异性恋者的命运就该如此吗？胡扯。过去也许是这样，现在变了。女性想要有个满意的伴侣和稳定的经济未来，没有比提高教育水平更好了。
For more than a century, women often were forced to choose between an education and a husband. Of women who graduated from college before 1900, more than three-quarters remained single. As late as 1950, one-third of white female college graduates ages 55 to 59 had never married, compared with only 7 percent of their counterparts without college degrees.
一个多世纪以来，女性通常不得不在教育和丈夫之间做出选择。1900年前，女大学生中超过3/4 的人单身。1950年时，年龄在55至59之间的有1/3拥有大学学历的白人女性从未嫁人，相比没有大学学历的对照组，这一比例仅占7%。。
Some of these women chose to stay single, of course, and that choice has always been easier and more rewarding for educated women. But the low marriage rates of educated women in the past were also because of the romantic and sexual prejudices of men. One physician explained the problem in Popular Science Monthly in 1905: An educated woman developed a "self-assertive, independent character" that made it "impossible to love, honor and obey" as a real wife should. He warned that as more middle-class women attended college, middle-class men would look to the lower classes to find uneducated wives.
其中有些女性选择单身，当然，这个选择对受过良好教育的女性是容易做的、也是值得的。但是过去受过良好教育的女性结婚率低也是由于男性的浪漫和性别偏见。一位内科医生在1905年的《大众科学期刊》上这样解释这个问题：受过良好教育的女性形成了“自信、独立的品质”，这样她们就没有了现实生活中妻子应有的热爱、尊重和服从的性格。他警告到：越来越多的中产阶级女性去念大学后，中产阶级男性将向更低的阶级去寻找那些没受过教育的人做老婆。
That is exactly what happened in the mid-20th century. From 1940 to the mid-1970s, the tendency for men to marry down educationally became more pronounced and the cultural ideal of hypergamy — that women must marry up — became more insistent.
20世纪中叶的情况就是如此。从1940年至20世纪70年代，男性娶的女性受教育的水平没自己高的现象比较普遍，高攀（女性嫁给比自己好的男性）的文化理想也是一贯坚持的。
Postwar dating manuals advised women to "play dumb" to catch a man — and 40 percent of college women in one survey said they actually did so. As one guidebook put it: "Warning! ... Be careful not to seem smarter than your man." If you hide your intelligence, another promised, "you'll soon become the little woman to be pooh-poohed, patronized and wed."
二战后的约会指南建议女性，要抓住男人的心，女人得“装傻充愣”，在一份调查中，40%的大学女性称他们就是这样做的。一本手册如此建议：“当心！...... 别让自己看上去比你的男人聪明。” 如果能隐藏你的智慧，“很快你就会变成小女人，被男人怜爱和保护，并步入婚姻。”
Insulting as it may have been, such advice was largely sound. Studying national surveys on mate preferences, David M. Buss, a psychologist at the University of Texas, and his colleagues found that in 1956, education and intelligence were together ranked 11th among the things men sought in a mate. Much more important to them was finding a good cook and housekeeper who was refined, neat and had a pleasing disposition. By 1967, education and intelligence had moved up only one place, to No. 10, on men's wish lists.
尽管听起来不太顺耳，这些建议大体上还是正确的。研究全国的择偶喜好调查之后，得克萨斯大学的心理学家戴维·布斯和他的同事发现，1956年时，在男性寻求伴侣的品质中，教育和智力并列排名第11位。他们更想找的是找个好厨师和家庭主妇，她得待人礼貌、举止高雅、心情开朗。 1967年时，男士的意向榜单上，教育和智力支上升了1位，排到第10位。
Men in the postwar period were threatened by the thought of a woman with more or even as much education as they had. One man who taught at a women's college in the 1950s told me his colleagues used to joke that once they knew a woman had earned a Ph.D., they didn't even need to ask what she had specialized in: clearly, it was in "Putting Hubby Down."
二战后，一想到有个女人的受到的教育比自己多，甚至一样多，男人就会觉得受到威胁了。20世纪50年代曾经在女子学院任教的一位男士告诉我说，知道一个女性有了博士学位之后，他们甚至不会问她从事什么专业研究，就开玩笑地说专业是“把相公比下去。”
But over the past 30 years, these prejudices have largely disappeared. By 1996, intelligence and education had moved up to No. 5 on men's ranking of desirable qualities in a mate. The desire for a good cook and housekeeper had dropped to 14th place, near the bottom of the 18-point scale. The sociologist Christine B. Whelan reports that by 2008, men's interest in a woman's education and intelligence had risen to No. 4, just after mutual attraction, dependable character and emotional stability.
30多年过去了，这些偏见大部分已经不复存在了。1996年时，智力和教育状况已经上升到男人寻求伴侣理想的品质排名的第5 位。找一位厨师和家庭主妇已经降到第14位，接近一共18个排名的底部了。社会学家克里斯汀·威尔兰（Christine B. Whelan）称，2008年时男性对女性的教育和智力状况的兴趣已经上升到第4位了，仅次于彼此的吸引、可靠的品质和稳定的情感。
The result has been a historic reversal of what the economist Elaina Rose calls the "success" penalty for educated women. By 2008, the percentage of college-educated white women ages 55 to 59 who had never been married was down to 9 percent, just 3 points higher than their counterparts without college degrees. And among women 35 to 39, there was no longer any difference in the percentage who were married.
这个结果是对经济学家埃莱纳·罗斯称为受过良好教育女性的“成功”惩罚的历史性颠覆。截止到2008年，55岁至59岁的始终未婚的受过大学教育的白人女性比率已经下降到9%，只比没有大学学位的白人女性高3个点。而且，对于35岁至39岁的女性来说，有没有受过大学教育不再有区别。 African-American women are less likely to marry than white women overall, but educated black women are considerably more likely to marry than their less-educated counterparts. As of 2008, 70 percent of African-American female college graduates had married, compared with 60 percent of high school graduates and just 53 percent of high school dropouts.
总体来说，非裔美国女性结婚的比白人女性少，但与教育水平不太高的黑人女性相比，受到良好教育的黑人女性结婚的可能要大得多。自2008年以来，70%的非裔女大学生结婚了；相比之下，高中毕业的结婚率只有60%；高中辍学的则只有53%。
One reason educated heterosexual women may worry about their marriage prospects today is that overall marriage rates have been slipping since 1980. But they have slipped less for educated women than for anyone else. Furthermore, college-educated women, once they do marry, are much less likely to divorce. As a result, by age 30, and especially at ages 35 and 40, college-educated women are significantly more likely to be married than any other group. And according to calculations by the economist Betsey Stevenson, an educated woman still single at age 40 is much more likely to marry in the next decade than her less educated counterparts.
如今受到良好教育的异性恋女性对婚姻前景担心的一个原因是，1980年以来总体的结婚率一直在下降。但与其它人群相比，受到良好教育的女性结婚率下降较小。而且，一旦受过大学教育的女性结婚了，就不太可能离婚。结果，30岁左右，特别是在35至40岁期间，受大学教育的女性比其它人更有可能结婚。根据经济学家贝特西·史蒂文森的测算，与受到教育不太高的女性相比，40岁仍单身的受到良好教育的女性在下一个10年结婚的可能性会加大。
Even for women who don't marry, it's better to be educated; a 2002 study found that never-married white women with more education than average lived "the longest, healthiest lives of all groups."
甚至对未结婚的女性来说，受教育也是好事；2002年的一份研究指出，在所有人中，受教育水平高于普通人的终身未嫁的白人女性“活得时间最长，生活也最健康”。
ONE of the dire predictions about educated women is true: today, more of them are "marrying down." Almost 30 percent of wives today have more education than their husbands, while less than 20 percent of husbands have more education than their wives, almost the exact reverse of the percentages in 1970.
有个关于受教育女性的可怕预测现在成事实了：如今很多受到良好教育的女性“下嫁”了。现在约有30%的妻子的教育水平比他们的丈夫高，而丈夫学历高于妻子的不足20%，这基本上与1970年的情况完全相反。
But there is not a shred of evidence that such marriages are any less satisfying than marriages in which men have equal or higher education than their wives. Indeed, they have many benefits for women.
但是没有丝毫的证据说明这样的婚姻没有男性学位高于（或等于）妻子的那样令人满意。实际上对女性有很多好处。
In a forthcoming paper from the Council on Contemporary Families, Oriel Sullivan, a researcher at Oxford University, reports that the higher a woman's human capital in relation to her husband — measured by her educational resources and earnings potential — the more help with housework she actually gets from her mate. The degree to which housework is shared is now one of the two most important predictors of a woman's marital satisfaction. And husbands benefit too, since studies show that women feel more sexually attracted to partners who pitch in.
哈佛大学研究员奥瑞儿·沙利文（Oriel Sullivan）在《当代家庭协会》发表的一篇论文称， 与丈夫相比，女性的人力资本（用教育资源和可能的收入来衡量）越多，干家务时伴侣给予她的帮助也就越多。家务被分担的程度是现在两个最重要的估计女性婚姻状况的指标之一。而且，这也有利于男性，因为研究显示女性对教育水平不高的伴侣更有性吸引力。
Speaking of which, educated wives also get better sex, whatever their partner's educational level, according to the sexuality researchers Pepper Schwartz and Virginia Rutter. They are more likely to receive as well as give oral sex, to use a greater variety of sexual positions and to experience orgasm regularly.
提到这一点，性研究员佩珀·施瓦兹（Pepper Schwartz） and弗吉尼亚·瑞特（ Virginia Rutter）认为受到良好教育的妻子的性生活更加和谐，而不论他们伴侣的教育水平如何。他们更愿意口交或被口交，更可能使用多种体位和经常达到性高潮。
Certainly, some guys are still threatened by a woman's achievements. But scaring these types off might be a good thing. The men most likely to feel emotional and physical distress when their wives have a higher status or income tend to be those who are more invested in their identity as breadwinners than as partners and who define success in materialistic ways. Both these traits are associated with lower marital quality. Few women really want to marry a man whose penis rises and falls in tandem with the size of his paycheck or the prestige of his diploma.
当然，有些男人也会受不了女人的成就。但是把这类男人吓跑也许是件好事。当妻子的地位或收入超过自己时，他们的身心很可能会沮丧，而且他们往往认为自己是家庭的支柱而不是伴侣，他们往往用物质的方式定义成功。这两种品质与低质量的婚姻是联系在一起的。钱包鼓、学历高的时候，那话儿就竖起来了，否则就蔫下去了，这样的男人是没有女人真正愿意嫁的。
Yet when the journalist Liza Mundy interviewed young women for her forthcoming book on female breadwinners, she found that most wanted a mate they could "look up to" or "admire" — and didn't think they could admire a man who was less educated than they were. During a talk I recently gave to a women's group in San Francisco, an audience member said, "I want him to respect what I know, but I also want him to know just a little more than me." One of my students once told me, "it's exciting to be a bit in awe of a guy."
但是当她为新书采访一些女性家庭支柱时，记者丽莎·曼迪（Liza Mundy） 发现绝大数人都希望找个可以“ 仰望 ”或“ 羡慕”的对象，不希望他们羡慕的人受到的教育比不上自己。最近在旧金山跟一个女性团体谈话时，一名观众说，“我希望他尊重我知道的东西，而且我还希望他知道的比我多。” 有个学生也曾经告诉我，“对一个人有点敬畏也是比较有趣的。”
For a century, women have binged on romance novels that encouraged them to associate intimidation with infatuation; it's no wonder that this emotional hangover still lingers. Valentine's Day is a perfect time to reject the idea that the ideal man is taller, richer, more knowledgeable, more renowned or more powerful. The most important predictor of marital happiness for a woman is not how much she looks up to her husband but how sensitive he is to her emotional cues and how willing he is to share the housework and child-care. And those traits are often easier to find in a low-key guy than a powerhouse.
爱情小说常让人将崇拜、敬畏当成了喜欢，而一个世纪以来，女性都喜欢读这些小说。这种情感需求还是会遗留在脑际的。理想的男人应该是更高大的、更富有的、更有知识的、更加出名的或者更加强劲的。情人节是抵制这些观点的最佳时机。女人婚姻幸福最重要的一个因素不是她多么仰慕丈夫，而是丈夫对妻子的情感暗示有多敏感，有多愿意分担家务和照看孩子。而且与强人相比，这些品质在不打眼的人身上会更容易被发现。
I am not arguing that women ought to "settle." I am arguing that we can now expect more of a mate than we could when we depended on men for our financial security, social status and sense of accomplishment. But that requires ditching the Lois Lane syndrome, where we ignore the attractions and attention of Clark Kent because we're so eager for the occasional fly-by from Superman.
我并不是说女人应该“凑合”过下去。除了依赖男人获得经济支撑、社会地位和成就感之外，我觉得从男人身上可以获得更多其它东西。但这需要摆脱路易斯·莱恩（Lois Lane）综合症，因为它让我们忽略了克拉克·肯特的魅力和关怀，因为我们太渴望见到身边偶尔飞过的超人。 When Xi Jinping was catapulted to the top of the Communist party hierarchy in 2007 the only thing most people in China knew about him was that he was married to a hugely popular military folk singer called Peng Liyuan.
当习近平2007年一跃登上中共权力体系巅峰时，中国大部分人对他的唯一了解就是：这个人是著名军中民歌演唱家彭丽媛的丈夫。
So the party's propaganda machine turned to Ms Peng, a major general in the People's Liberation Army, to introduce the man selected by a conclave of political power brokers to be the next leader of the world's most populous nation.
于是，中共的宣传机器转向了彭丽媛，借宣传这位中国人民解放军少将歌唱家来介绍习近平——他由中共高层少数人秘密挑选出来，作为世界第一人口大国的下一代领导人。
"The first time I met him my heart pounded and I felt immediately that this was my ideal husband, he was so pure and thoughtful," she said in an interview with Chinese state media. Ms Peng also described him as humble and dedicated to his work as a party official.
彭丽媛在接受中国国家媒体采访时如此回忆与习近平的第一次见面：“当时我心里一动——这不就是我心目中理想的丈夫吗？人纯朴又很有思想。”彭丽媛还说，习近平为人谦和，是个工作勤恳的党干部。
Like most of China's top political leaders Mr Xi is an enigmatic figure whose manicured official biography and public pronouncements offer few hints of what his policies might be when he ascends the communist throne.
如中国大多数最高领导人一样，习近平是个神秘的人物。从他经过修饰的官方简历和公开发表的演说中，我们很难找到多少线索，来推断他在登上中共权力宝座以后会采取怎样的政策。
In China and overseas, people have been projecting their own biases and preferences on to the man who will almost certainly succeed president Hu Jintao as Communist party general secretary at the end of this year and president and head of the military soon after.
在中国和海外，人们一直将自己的偏好套用到习近平身上。习近平几乎肯定会在今年年底接替胡锦涛担任中共中央总书记，并随后出任中国国家主席和中共中央军事委员会主席。
Some say he is a strong nationalist leader who could try to confront the west, others argue he is pro-western but isolated and some hopeful liberals even quietly speculate that he could be a Chinese Gorbachev, itching to introduce democracy the first chance he gets.
有人说，习近平是一名强硬的民族主义领导人，可能试图与西方对抗；也有人称，习近平是亲西方的，但孤立无援；一些乐观的自由主义者甚至默默猜测，习近平可能就是中国的戈尔巴乔夫，渴望一有机会就推行民主。
His visit to the US this week, where he was received as if he was already head of state, has done little to illuminate his political leanings although it has thrust him into the global spotlight, where he appeared confident if somewhat colourless.
习近平本周访问美国，受到的接待规格之高，仿佛他已经是中国最高领导人了。此行让习近平成为了全球的焦点，但未能提供多少线索，让世人了解他的政治倾向。面对全球媒体的关注，习近平的表现，除了多少有些缺乏特色之外，总的来说，颇为自信。
But contrary to appearances and his airbrushed official bio, Mr Xi's path to the pinnacle of Communist power has been anything but boring.
但与其外在表现以及经过粉饰的官方简历不同，习近平登上中共权力巅峰的道路绝非平淡无奇。
Born the "princeling" son of a revolutionary general in 1953, he was surrounded by privilege from a young age, living in a compound for top Chinese leaders with the kind of comforts – servants, telephones and a steady food supply – that most citizens in the impoverished nation couldn't dream of.
1953年，习近平出生于一个革命将领家庭，“太子党”的出身让他自幼享受许多特权。在高级领导人专属的干部大院里长大，有勤务兵、电话和稳定的食品供应——这些在当时一贫如洗的中国是大多数人所无法想象的。
But all of that was snatched away when his father, Xi Zhongxun, who was by now a vice-premier, was detained in 1962 in one of Mao Zedong's vicious purges. Gone were the trappings of the elite and the status of the young Xi, who for the next 15 years would be branded the son of a counter-revolutionary.
但在1962年，这一切都没有了。那一年，习近平之父、时任副总理的习仲勋在毛泽东的一次残酷清洗中被打倒。年少的习近平一下子失去了**的待遇和地位，在之后的15年里，他的身份都是反革命分子的儿子。
Things only got worse as the Cultural Revolution engulfed the nation in the late 1960s and he was shipped out to the countryside at the tender age of 15 to toil with the peasants as one of millions of "sent-down educated youth". In a small village in northern Shaanxi Province he slept like the locals on a flea-infested bed made of bricks in a cave dug into the yellow dirt. "I ate a lot of bitterness at that time," Mr Xi later wrote. "But my experience there had a profound influence on me and formed my down-to-earth, striving character."
到上世纪60年代后期，随着文化大革命在全国范围内兴起，情况变得更糟。年仅15岁的习近平与数百万“下乡知青”一起，下放到农村，与农民一起辛苦劳动。在陕西北部的一个小村庄里，习近平和当地的农民一样，睡在窑洞里满是跳蚤的炕上。“我那时吃了很多苦，”习近平后来写道，“但那段经历对我有很深的影响，使我形成了踏实肯干、不屈不挠的性格。” Friends of his say it was this experience that instilled in him an all-consuming desire to become a top party official and return to the leadership compounds of his youth.
他的朋友们说，习近平对于进入中共高层、重返幼年时代干部大院的强烈渴望，正是来源于这段经历。
While his father languished in prison he tried 10 times to join the same party that had brought so much suffering to his family but was refused because of his "bad class background". He finally convinced the party to admit him in 1974 and a year later he was accepted to Beijing's elite Tsinghua University.
就在父亲在狱中饱受折磨期间，习近平曾10次申请加入为他的家庭带来如此多痛苦的共产党，但都因“阶级成分不好”而被拒绝。1974年，中共终于批准习近平入党，一年后，他被精英云集的清华大学录取。
While he studied chemical engineering, the Cultural Revolution ended, Deng Xiaoping came to power and Mr Xi's father was rehabilitated before being sent by Deng to rule Guangdong Province. In 1979 Mr Xi was given a plum job as assistant to Geng Biao, China's defence minister and an old comrade of his father.
习近平在清华化工系学习期间，文革结束，邓小平上台，父亲得以平反，之后受到邓小平的任命赴广东省任省长。1979年，习近平获得了一份不错的工作：担任当时的中央军委秘书长（后来担任国防部长）、父亲的老战友耿飚的秘书。
According to friends of Mr Xi and his family, he made a "calculated" decision in 1982 to head back out to the countryside in order to build his resumé as a grassroots official. He was eventually appointed governor of Fujian, the province that lies just across the strait from Taiwan, in 2000 and then party secretary of prosperous Zhejiang Province in 2003.
据习近平和习家的一些朋友透露，1982年，习近平经过仔细的“考量”做出了一个决定：重返农村，以打造一份出身基层的履历。2000年，习近平最终被任命为福建省省长，2003年，又被任命为富庶省份浙江省的省委书记。
His elevation to vice-president and presumptive heir to Mr Hu in 2007 came just months after he was parachuted into Shanghai to replace disgraced former party secretary Chen Liangyu, the most senior official to be arrested for corruption in more than a decade.
2007年，习近平“空降”上海，接替不光彩下台的上海原市委书记陈良宇（十多年来因腐败而被捕的最高级别的中共官员）。仅几个月后，他就被提升为国家副主席，成为胡锦涛的预定接班人。
This leap from obscurity to centre stage came partly thanks to his efforts carefully to cultivate his own image as a humble, down-to-earth public servant, after he suffered a major setback a decade earlier. In 1997, amid a backlash against the "princelings", he came last in an internal vote by Communist elites to select the party's 344-member Central Committee.
习近平在登上中央舞台之前一直默默无闻，这部分原因在于，经历过10年前的那次重大挫折之后，习近平一直努力塑造自己谦和、踏实的人民公仆形象。1997年，恰逢“太子党”遭到反弹之时，在中共高层的内部投票中，习近平进入了总共344人的中共中央委员会，但他是得票数最低的中央候补委员。
In an opaque system known for endemic graft and corruption, Mr Xi is regarded as "clean", although he is not immune to controversy.
在一个贪污腐败盛行的不透明体系中，习近平被视为“清官”，但他也难免受到争议之扰。
Critics point out that his doctoral degree in law from Tsinghua was received for an on-the-job course in "applied Marxist theory and ideological education" and some commentators have claimed he plagiarised all or part of the thesis he wrote while governor of Fujian.
批评人士指出，习近平只参加了清华大学马克思主义理论与思想政治教育专业的在职学习，却获得了法学博士学位；还有一些评论人士宣称，习近平担任福建省长期间撰写的毕业论文部分或全部涉嫌抄袭。
His and Ms Peng's only child, a daughter, is studying as an undergraduate under an assumed name at Harvard, leading many to question his confidence in China's own elite education system.
习近平和彭丽媛的独女目前化名在哈佛大学(Harvard)念本科，这令许多人质疑习近平对中国本土精英教育体系的信心。
None of these concerns will derail Mr Xi's rise to the top at the end of this year. But it remains a mystery what path he will decide to take once he finally reaches the goal he set for himself as a young man.
这些问题没有一个会妨碍习近平在今年年底登上最高领导人之位。但当他最终实现了年少时设定的理想目标之后，他究竟将会决定走哪条道路，这还是个谜。
"We don't know much about his views on political reform or how he will approach relations with the west," says Cheng Li, an expert in elite Chinese politics at the Brookings Institute. "To a certain extent Xi may not know himself which way he will go."
“关于他对政治改革的看法，或者他将如何处理与西方的关系，我们知之甚少，”美国布鲁金斯学会(Brookings Institute)研究中国上层政治的专家李成表示。“某种程度上，习近平自己可能都不知道未来他将走哪条路。”
The writer is the FT's Beijing bureau chief
本文作者是英国《金融时报》北京分社社长 This report and other recent studies show that online learning, distance learning, and self-learning in general, are not only more convenient, but, in fact, more effective than the classroom, for high school, college and adult learners. In the last decade, the Internet, the MP3 player, the iPhone, and other mobile devices,as well as social networking sites, language exchange communities, online learning systems, university courses online and more, have changed how we deal with knowledge. The walls of academia, and the costs of learning, are crumbling before our eyes and ears.
本篇报道和其他近期研究都显示普遍而言，网络课程、远程教育和自学比起传统高中、大学和成人教育模式等，不仅更加方便、而且效率更高。在过去的十年当中，互联网、mp3随身听、iPhone、其他便携式设备以及网络社区、网上教育课程、高校网络教程等等都改变了我们学习知识的方式。高等教育的围墙、大笔的学费都在我们眼前崩塌。
For those who are conditioned to think that learning only happens in a classroom, the world of self-learning can be a little daunting. How do we best take advantage these new opportunities.
对于那些认为学习只能在教室中进行的人而言，自学可能会吓怕他们。那么我们怎么才能最好的利用自学这种新兴的学习方法呢？下面以自学外语为例，为大家介绍一些小诀窍。
1. Get interested
第一步：对所学之物感兴趣
Make no mistake. Your interest in the subject is the essential driver of success. You can't learn what you do not want to learn. Emotion is an important part of the learning process. If you are even moderately interested in a subject, give yourself a chance. The key is to get started. If you can create some pleasurable routines, you may find that the subject grows on you. “L’appetit vient en mangeant” (the appetite comes with eating) as they say in French.
可别搞错了，兴趣是成功学成某件事的根本要素！你不想学的东西当然学不会。在学习过程中保持热情至关重要。所以如果你对某件事有些兴趣，那就给自己一个学习的机会。关键是要“开始”！如果你能创造一些让自己开心的学习模式，那么就能好好开始学习这门科目。就像他们在法语里说的那样：吃着吃着就有胃口了！
很多同学因为看美剧或动漫而对英语、日语产生了强烈的兴趣，这就是一个很棒的开始。如果你能抓住这个兴趣，把兴趣发展到语言学习中，你就不仅仅能得到看剧的快乐，更能为自己添加一种新的能力。不要担心自己学不下来，总要给自己一个机会开始。
2. Expect problems and you won’t be disappointed.
第二布：降低期望值，这样就不会对自己失望
Don't expect to understand things, much less remember them, the first time you study them. Trust that things will get clearer as your brain comes to grips with new information. It is like a jig-saw puzzle or a cross-word puzzle. As you start to put the pieces together, or string the words together, the full picture becomes clearer. The brain learns all the time, but on its own schedule. Learning does not take place according to a schedule laid down by a curriculum or teacher. Some things are easier to learn than others. Some things just take longer to click in. Keep at it, and you will gradually find that things that seem difficult at first, will become second nature with time.
当一开始学习的时候，别指望能一下就全部理解、更别说记住所有知识点了。要相信，随着你了解越来越多的新知识、你的头脑也会变得清晰起来。这就像是拼图、或者填字游戏那样：当你把图形一个一个拼起来、或是把单词一一填进去，整个大局就会清楚。大脑其实随时都在学习，不过它也有自己的节奏。学习的过程是不会按照一个课程、或是老师给你规定的进行的。有的东西比其他好学，有的东西就是需要花更多时间。坚持下去，你慢慢就会发现那些一开始看上去很难的东西也会随着时间变得简单了。
3. Cover the same ground from different angles.
第三步：从不同的角度学习同一个知识点。
Your brain is struggling to form patterns to cope with new input from your learning activities. Sometimes, no matter how long you focus on one subject, your brain is not going to pick it up. If you are stuck, move on. Then cover the same general information from a different source, a different book, or a podcast, or an online lecture or a video. Try to become a grazing learner, roaming the countryside, rather than a feedlot learner, just standing there in one spot, munching on the same bale of hay. The broader your base, the easier it is to learn. Just as the “rich get richer”, the more you know, the more you can learn.
在新知识的学习过程中，你的大脑会通过固有模式来接受新的知识点。有的时候，不管花多长时间对着一个科目，你就是记不住它。如果卡在这种时候，就略过它。跟着从其他的信息来源：比如不同的书籍、播客、线上课程或视频来重新学习同一个知识点。试着把自己变成一个“放养”的学习者——在知识的草原上四处周游；而不是“圈养”的学习者——只站在一个点上学习，反复咀嚼一个知识点。看地越广、就能学的轻松。就像是“有钱的更有钱”的道理那样，你知道的越多、就能学的越多。
4. Anytime is learning time.
第四步：随时都是学习时间！
Take full advantage of the Internet, iTunes, and various mobile devices, not to mention good old-fashioned books and magazines. Learn during “dead time”. Listen in your car, on the train, or while jogging. Have your learning with you while waiting in the doctor's office, or listen while checking out at the supermarket. Anytime is learning time. Remember, you are learning through exposure, not by nailing things down. It is more like moisture accumulation in a cloud, rather than building a brick wall.
一定要好好利用互联网、iTunes和其他多种移动便携设备，更不用说书籍和杂志这样的传统学习资源啦!把那些“死时间”也都利用起来：开车、坐火车、或者慢跑时都可以听课。在医院排队、或是超市等结账的时候你有没有在听课呢？其实随时都可以是学习时间。记住，你要与学习材料耳鬓厮磨来学习，而不是痛苦地一点一点去啃材料。这个过程更像是一朵云的形成，是水汽的一点点累计；而不像砌一面墙那样，把砖堆上去就好。
网络课程最大的优势就在于“随时随地”！只要有网络，学习时间由你定。有的人适合早起，一清早最有效率；可有的人就是天生的夜猫子，早晨的学习效率无论如何都高不起来。现在都不用担心了，你完全可以按照适合自己的时间点来调节、来学习。
5. Be a multimedia learner.
第五步：做一个多媒体学习者
The more varied your learning content, and the more varied the ways in which you learn, the clearer the puzzle will become. Different learning activities suit different people, at different times of the day. Vary your activities in order to keep your interest level up. Even if listening and reading work best for you, treat yourself to the odd video lecture, or get-together with other learners. This will renew your batteries.
你学习的内容越多、来源越多，你就会对知识点越清楚。不同的人适合不同的学习方法，每天的学习“兴奋点”也不错。所以最好能找到自己的一套学习规律来保持自己的“兴奋度”。即便听和读是你习惯的学习方式，也要让自己试着去听听看视频的演讲、或是跟其他学习者交流。这会让你重新充满精力！
6. Join learning communities.
第六步：加入学习社区
The “loneliness of the distance learner” is a thing of the past. Join a learning community on the web, where members share their knowledge and experience. Search for the communities that suit your interests and learning style. You will find encouragement, advice and stimulus from fellow learners, as well as from tutors, teachers and coaches. In these communities, you can measure your progress against your own goals, or compare your experience with that of other learners. You can even teach and help others, which is a great way to learn.
“远程教育是孤独的”概念已经成为过去。现在你可以加入一个网络学习社区，和大家一起分享知识与经验。找一个符合你兴趣和学习方式的社区。在那里你可以从其他学习者身上找到鼓励、建议和动力，同时也有导师、老师和教练给你提供支持。在这些社区中，你能更好地检验自己的学习进度、也可以和其他学习者竞争。甚至，你还可以教授或帮助其他人，这的确是一个学习的好方法！ One of the odd stories to come out of the French-speaking province of Quebec last year was the announcement that intensive English courses would be offered to students in state schools. Odd, because in the past half-century, much of the Québécois identity has been built on resisting English. Authorities throw the book at people for doing things that would be normal elsewhere in Canada. Last autumn, the Montreal newspaper La Presse revealed that two real estate executives had made presentations in English to a Montreal-based pension fund, violating the province's language laws, which give workers the right to a French-speaking environment.
去年，以法语为官方语言的加拿大魁北克省传来了一则不同寻常的消息：该省宣布将在公立学校中面向学生开设英语精读课程。之所以说它不同寻常，是因为在过去半个世纪中，魁北克人的民族认同在很大程度上建立在抵制英语这一基础上。在加拿大其他地方被视为正常的事情，在魁北克却会受到当局最严厉的惩罚。去年秋天，蒙特利尔报纸《La Presse》曝光了一件事：两名房地产行业的高管使用英语向一支总部位于蒙特利尔的养老基金做报告。这种行为违反了魁北克省的语言法。在该省，员工有权享有一个讲法语的工作环境。
Now, school authorities in Quebec City are questioning whether the time is ripe for introducing those English classes after all. Their hesitation has left French-speaking parents angry. On one hand, those parents want their children to cherish their own community and its language. On the other hand, English is the international language of business, and their children will have a hard time climbing the social ladder without it.
如今，对于引入此类英语课程的时机到底是不是已经成熟，魁北克市学校当局提出了质疑。他们的犹豫不决令那些讲法语的家长们感到愤怒。一方面，父母希望子女珍视他们自己的社交圈和语言。另一方面，在英语已成为国际商务语言的情况下，如果不会讲英语，他们子女在提高自身社会地位的过程中将遭遇重重障碍。
Self-contradiction besets all governments as they try to work out a role for English in their national culture. Long-time Malaysian prime minister Mahathir Mohamad was, as a young man, a promoter of Malay. He made it the language of school instruction two decades ago. But in 2003, he came up with a plan to teach mathematics and science in English, reasoning that most technical literature on those subjects was in English. It was a flop. English-language ability, among both teachers and students, had dropped more precipitously since independence than Dr Mahathir cared to admit. But when the government suggested discontinuing the programme in 2009, parents flew into a rage.
那些试图在自身文化中为英语寻找到合适定位的政府，都无法摆脱这种矛盾。长期担任马来西亚总理的马哈蒂尔•穆罕默德(Mahathir Mohamad)年轻时曾是马来语的推动者。20年前，他使马来语成为了学校的教学语言。但2003年时，他又提出一项新计划，也就是用英语来教授数学和科学，原因是这些学科的大部分技术文献都是用英语撰写的。此举彻底受挫。马来西亚教师和学生的英语能力自该国独立以来已急剧下滑，尽管马哈蒂尔博士本人不愿承认下滑得有那么厉害。然而，当2009年马来西亚政府建议中止该计划时，家长们却强烈不满。
Not all cultures have the same historical anguish over English that Malaysians and Québécois do. But almost all are being dragged ineluctably towards giving English a bigger role in their societies. More than a dozen EU countries require that English be taught in schools. In Thailand and China, the government has fostered English-language learning circles. Francophone Rwanda switched over in 2009 to English school instruction. English spreads wherever there is democracy or markets or even the slightest inclination towards them.
在英语这个问题上，并不是所有文化都遭遇了马来西亚人和魁北克人遭遇的那种历史痛苦。但如今，几乎所有的文化都不得不在各自的社会中赋予英语更加重要的角色，这已成为一种不可避免的趋势。已有十余个欧盟(EU)国家要求本国学校教授英语。在泰国和中国，政府对英语学习圈子进行了扶持。法语国家卢旺达2009年时将学校教学语言改为英语。一个地方只要拥有民主或市场、甚至只要具备向民主或市场靠拢的最轻微倾向，英语就会该地蔓延开来。
So now we can all talk, we peoples of the world. The universalisation of English has happy consequences. But like the building of the Tower of Babel, it has negative ones, too. English as a lingua franca offers unfair advantages to the half-billion people who speak English as a native language. We sometimes assume that English is a world standard only for superficial interactions — hotel personnel saying "How was your stay?" or business consultants importing words like "benchmarking" into their own languages. But French and German professors, for instance, often grumble that it is hard to build a career when academic journals are all in English.
于是，现在全世界的人可以彼此交流了。英语的普及产生了积极的影响。但是，就像建造巴别塔(Tower of Babel)一样，它也带来了消极影响。对以英语为母语的5亿人来说，作为通用语言的英语为他们提供了一种有失公平的优势。我们有时只是出于泛泛交流的原因，就将英语视为一种世界标准——比如酒店工作人员说的那句“How was your stay?”（您住得愉快吗？），或是商业顾问们引入到自己母语中的“benchmarking”（标杆管理法）等词汇。但法国和德国的教授却经常抱怨道，在所有学术刊物都以英语为书面语言的情况下，他们的职业发展困难重重。这只是一个例子。
Meanwhile, there can be a diversity-stifling effect to "diversity". When universities, whether in Quebec or Paris or Catalonia, teach classes in global English, they can adorn their student bodies with exotic people from around the world — the most talented ones, the flower of their respective cultures. But the net effect can be to turn these varied young people into extremely unvaried adults. Language shapes mentalities — how deeply is harder to say. But the spread of English may be limiting our ability to think in different ways.
另一方面，英语的普及可能会扼杀“多样性”。当各所大学——不管是魁北克、巴黎还是加泰罗尼亚的大学——都用全球性的英语授课时，它们能够吸引到来自世界各地的留学生，来充实自己的学生队伍。这些留学生极具天赋，是各自文明的奇葩。但这种做法的最终结果却是把这些原本特点各异的年轻人培养成了毫无差异的成年人。语言可以塑造人们的心智。这种塑造力到底有多大，愈发难以说清。但英语的扩张也许正在抑制我们以不同方式思考问题的能力。
In a fascinating piece written for the New York Review of Books last June, the novelist Tim Parks described his suspicion that world authors today write with an eye to the translatability of their work into English. They "had already performed a translation within their own languages", he writes. Mr Parks was grateful for the directness this produced, but worried it came at a price in literary variety. Global English allows writers to go "not quite as far but in half the time", as the old Cure song used to have it.
小说家蒂姆•帕克斯(Tim Parks)去年6月为《纽约书评》(New York Review of Books)撰写了一篇颇有意思的文章，他在文章中谈到了自己的一点怀疑：世界各国的作家如今在写作时都会考虑，自己的作品是否容易译成英语。帕克斯在文中指出，作家们“在成文时实际上是在用母语翻译英语版的内容。”这样做能使文章译成英语后通俗易懂，对此帕克斯予以了肯定，但他担心这会牺牲文学的多样性。就像《The Cure》乐队的那支老歌所唱的，全球性的英语让作家虽然“走得没那么远，但用时却减少了一半”。
The writer Robert McCrum wrote in his recent book Globish that there are 4bn people who understand English, if we're generous about what we mean by English. One can only rub one's eyes. Anyone who is now 38 years old or older was alive at a time when 4bn was more than the whole population of the planet. It reached that level in 1974, just seven years before Fran•ois Mitterrand came to power in France. His culture minister, Jack Lang, waged a fight against the linguistic imperialism of English. A later government would specify that 40 per cent of popular songs on the radio had to be in French. That law gave rise to a lot of laughter in Washington and London. It doesn't seem quite so crazy as it did back then.
作家罗伯特•麦克拉姆(Robert McCrum)在他最近所写的《全球语》(Globish)一书中谈到，如果我们对英语下一种宽泛的定义，那么目前世界上有40亿人懂英语。你或许会对此大感意外。如果你现在的年龄在38岁或以上，那么你的人生中曾经有过这样一段日子：那时，全世界的人口总和还不到40亿。全球人口在1974年时达到40亿，7年后，弗朗索瓦•密特朗(Fran•ois Mitterrand)执掌了法国的政权。密特朗时期的文化部长雅克•朗(Jack Lang)发起了一场反抗英语语言霸权的斗争。那之后的历届法国政府将会规定：电台播放的流行歌曲中，法语歌必须占到40%。这部法律在华盛顿和伦敦一度成为笑料。今天，这个主意似乎并没有当初看上去那样疯狂。
The writer is a senior editor at The Weekly Standard China says it has lodged an official complaint with Tokyo, after the mayor of a Japanese city again denied the well-documented pre-World War Two massacre of several hundred thousand Chinese civilians by Japanese troops in 1937. Nanjing officials suspended all contacts late Tuesday with its Japanese sister city, Nagoya. The action came hours after the Chinese consulate in Nagoya protested Mayor Takashi Kawamura's assertion that the so-called Nanjing massacre "probably never happened." Chinese and Western historians estimate that between 200,000 and 300,000 Chinese were killed by Imperial Japanese forces during a six-week period beginning in December 1937. Many Chinese, including war survivors, still voice resentment toward Japan.
中国表示已向日本提出正式交涉。在此之前，日本名古屋市长再次否认第二次世界大战前日本军队于1937年屠杀了成千上万名中国平民，尽管有详实的记录记载这次屠杀。南京官员星期二晚中断了与日本姊妹城市名古屋的一切联系。在南京采取这一行动前几个小时，中国驻名古屋领事馆抗议名古屋市长河村隆之所说的所谓南京屠杀“可能根本没有发生过”。 中国和西方历史学家估计有大约20万到30万中国人在1937年12月开始的六个星期期间被日本帝国军队杀死。 很多中国人，包括一些战争幸存者仍然仇视日本。
Kawamura also raised the ire of China in 2009, when he told the Nagoya city council that the Nanjing death toll cited by Beijing was inflated. In 2005, protests erupted across much of East Asia over Japan's approval of revisionist history textbooks that also minimize the impact of its wartime activities. Protesters also targeted Japanese efforts to gain a permanent seat on the United Nations Security Council.
河村隆之2009年的言论也曾惹恼中国。他当时对名古屋市议会说，南京的死亡人数被北京夸大了。2005年，东亚各地爆发示威，抗议日本通过修改历史教科书。修改的历史教科书把日本在战争时期活动的影响最小化。抗议者还抗议日本争取获得联合国安理会常任理事国地位。 China's exponential growth over the last decade is admired globally, but could eventually come with a price: social unrest.
过去10年里，中国呈几何级数的经济增长让全世界艳羡不已，但这最终可能也会让中国付出一个代价：社会不稳。
According to the head of Europe's largest aluminum producer Norsk Hydro, China's new and still growing middle class is likely to get increasingly frustrated at the restrictions its ruling class impose.
Agence France-Presse/Getty Images欧洲最大的铝业生产商挪威海德鲁公司(Norsk Hydro)首席执行长说，对于规模还在壮大的中国新兴中产阶级来说，统治阶层施加的限制很可能会让他们越来越感觉到失望。
"My concern is the long-term situation in China, when hundreds of millions of people are middle class ─can they accept that the freedom they experience is not of the same degree as in democratic nations in the West?" says Svein Richard Brandtzaeg.
布兰采格(Svein Richard Brandtzaeg)说，我担心的是中国的长期形势；当数亿人迈入中产阶级的行列，他们是否能接受这样的事实，即自己所获得的自由在程度上同西方民主国家有所不同？
"This could increase the temperature of Chinese society, although I'm not saying there will be a revolution. But if the government continues to handle its population in the same way, it'll find that it is faced with a nation demanding democracy."
布兰采格说，这会让中国社会矛盾加剧，不过我并不是说会爆发革命。但是如果政府继续以同样的方式对待它的人民，它就会发现它所面对的是一个要求民主的国家。
China is already struggling with inflation, Mr. Brandtzaeg says, with Norsk Hydro facing salary increases of 20% a year at its operations there, with the concept of these generous wage hikes backed by the government.
中国已经受到通货膨胀的困扰。布兰采格说，海德鲁在中国的工厂面临着每年为其员工加薪20%的压力，而这种大幅提薪的要求也得到了政府的支持。
While keeping its huge population happy is clearly critical for the country, Mr. Brandtzaeg says that at least one other negative consequence of Chinese growth is already being seen.
很显然，让庞大的人口感到满意对中国来说至关重要。然而布兰采格说，除此之外，至少还有一个由中国经济增长带来的消极后果已经开始显现。
"Rising costs will influence the appetite for foreign direct investment into China and this investment could start to reverse the other way as a result," he adds.
成本上升将影响外国直接投资进入中国的动力，结果可能导致这类投资开始向相反的方向流动。 China's exponential growth over the last decade is admired globally, but could eventually come with a price: social unrest.
过去10年里，中国呈几何级数的经济增长让全世界艳羡不已，但这最终可能也会让中国付出一个代价：社会不稳。
According to the head of Europe's largest aluminum producer Norsk Hydro, China's new and still growing middle class is likely to get increasingly frustrated at the restrictions its ruling class impose.
Agence France-Presse/Getty Images欧洲最大的铝业生产商挪威海德鲁公司(Norsk Hydro)首席执行长说，对于规模还在壮大的中国新兴中产阶级来说，统治阶层施加的限制很可能会让他们越来越感觉到失望。
"My concern is the long-term situation in China, when hundreds of millions of people are middle class ─can they accept that the freedom they experience is not of the same degree as in democratic nations in the West?" says Svein Richard Brandtzaeg.
布兰采格(Svein Richard Brandtzaeg)说，我担心的是中国的长期形势；当数亿人迈入中产阶级的行列，他们是否能接受这样的事实，即自己所获得的自由在程度上同西方民主国家有所不同？
"This could increase the temperature of Chinese society, although I'm not saying there will be a revolution. But if the government continues to handle its population in the same way, it'll find that it is faced with a nation demanding democracy."
布兰采格说，这会让中国社会矛盾加剧，不过我并不是说会爆发革命。但是如果政府继续以同样的方式对待它的人民，它就会发现它所面对的是一个要求民主的国家。
China is already struggling with inflation, Mr. Brandtzaeg says, with Norsk Hydro facing salary increases of 20% a year at its operations there, with the concept of these generous wage hikes backed by the government.
中国已经受到通货膨胀的困扰。布兰采格说，海德鲁在中国的工厂面临着每年为其员工加薪20%的压力，而这种大幅提薪的要求也得到了政府的支持。
While keeping its huge population happy is clearly critical for the country, Mr. Brandtzaeg says that at least one other negative consequence of Chinese growth is already being seen.
很显然，让庞大的人口感到满意对中国来说至关重要。然而布兰采格说，除此之外，至少还有一个由中国经济增长带来的消极后果已经开始显现。
"Rising costs will influence the appetite for foreign direct investment into China and this investment could start to reverse the other way as a result," he adds.
成本上升将影响外国直接投资进入中国的动力，结果可能导致这类投资开始向相反的方向流动。 users must register with their real identities will probably delay the company's revenue-generating plan until the second half of this year.
从那以来，曹国伟已两次推迟了商业化时间表，预计本月他将再次这么做。新浪员工表示，政府要求所有微博用户必须登记真实身份，这很可能将公司的创收计划推迟至今年下半年。
"That will create a lot of negative sentiment with investors," says Alicia Yap, an analyst at Barclays Capital. "The post-New Year rally will not be sustainable."
“这将在投资者当中产生非常大的负面情绪，”巴克莱资本(Barclay Capital)分析师埃利西亚•雅普(Alicia Yap)表示。“新年后新浪股价的涨势将无法持续下去。”
Such concerns were reinforced this week, when government officials said that Weibo users who failed to register under their real names by March 16 would no longer be allowed to post messages. Local media have reported that only 3m new users have registered on Sina Weibo over the past month – down from about 20m in earlier months.
政府官员最近表示，从3月16日起，没有实名注册的用户将不准在微博上发言，这使投资者的担忧进一步加剧。中国媒体报道称，新浪微博过去一个月新增用户仅300万人，低于以往几个月大约新增2000万人的水平。
The company's share price already reflects some of these concerns. Following a series of government moves towards tighter censorship of social media, and falling profitability because of the soaring cost of marketing Weibo, Sina shares have lost 54 per cent since their peak of $142.83 on April 19 last year.
这些担忧已经在新浪的股价中得到了反映。继政府采取一系列措施收紧对社交媒体的审查，同时微博营销成本飙升导致盈利能力下降后，新浪股价已从去年4月19日142.83美元的高位下跌54%。
Sina has not been idle, though. "The company has been working hard to lay the ground for monetisation, and it is moving closer," says Dong Xu, a social media expert at Analysys International, an internet research company in Beijing. That includes hiring engineers to strengthen its skills in developing applications and to adjust its platform to new needs.
不过，新浪未曾懈怠。“新浪一直在努力为微博商业化打基础，现在离目标更近了，”北京互联网调研公司易观国际(Analysys International)的社交媒体专家董旭表示。新浪的努力包括招募工程技术人员来加强应用开发方面的技能，以及调整其平台以满足新的需求。
Unlike Tencent, China's largest internet company by revenues and Sina's main rival in the social space, Sina is essentially a media company. Advertising accounted for 77 per cent of its 2011 revenues of $484m, Morgan Stanley estimates.
与中国营收最高的互联网公司、新浪在社交媒体领域的主要对手腾讯(Tecent)有所不同，新浪在本质上是一家媒体公司。据摩根士丹利(Morgan Stanley)估计，新浪2011年营业收入为4.84亿美元，其中广告收入占到77%。
Investors hope the company can build a business beyond advertising, similar to Facebook, which last week filed for its long-awaited stock market debut to raise $5bn. Such a model would resemble Tencent, whose broad spread of revenue streams has made it much less vulnerable to cyclical swings when advertising falls.
投资者希望新浪把自己打造成一家类似于Facebook、不仅依赖广告的企业。上周，Facebook提交了期待已久的上市申请，打算融资50亿美元。这种模式将和腾讯很相似，腾讯拥有广泛的收入流，这意味着当广告收入下降时，该公司受到周期波动的影响要小得多。
Sina has taken steps to prepare for that, including the launch of a gaming platform and a virtual currency. But that is all at an experimental stage and there is scepticism about some areas of monetisation.
新浪已采取行动向这个方向努力，包括推出一个游戏平台和一种虚拟货币。但这些都处于试验阶段，而且外界对某些领域的商业化前景表示怀疑。
"So far, most things are free," says Xu Zhiming, founder of Kuaishubao, an online bookstore that uses Sina Weibo for its order management and customer relations.
在线书店快书包(Kuaishubao)的创始人徐智明表示，“大多数东西迄今都是免费的。”目前，快书包使用新浪微博进行订单管理和客户关系管理。
Sina has made its gaming platform free of charge for the first year. Even if it were to start charging, analysts' expectations are very low. This is partly because Sina's user base, which consists largely of white-collar workers in China's largest cities, "are not gamers", says Mr Dong of Analysys.
新浪的游戏平台第一年对用户免收费用。即便开始收费，分析师们的预期也很低。易观国际的董旭表示，部分原因在于，新浪的用户群以中国各大城市的白领为主，他们“不是游戏玩家”。
That would leave Sina with advertising. The two main areas of potential here would be the country's soaring e-commerce market and highly targeted ads similar to those on Facebook. Many Chinese e-commerce sites have already linked up to Weibo, but Sina has yet to demand a revenue share for that.
这使得新浪必须依赖广告。两个具有潜力的主要领域将是中国蒸蒸日上的电子商务市场，以及类似于Facebook的具有高度针对性的广告。许多国内电子商务网站都和新浪建立了链接，但新浪尚未提出收入分成要求。
The biggest disappointment for industry experts has been lack of progress in targeted ads.
最令行业专家失望的一点是，新浪在定向广告上进展甚微。
"In theory, Sina has an incredible asset with all this user data, but they don't appear to know how to analyse those data," says a Beijing advertising agent.
一家北京的广告代理商表示，“在理论上，所有这些用户数据都是新浪的宝贵资产，但他们好像不懂得如何分析这些数据。”
Despite healthy advertising demand in general, that weakness in reading the data impedes progress, especially in the current political climate. "Brands worry that they could be tied to re-tweeted messages that might be sensitive," says Barcap's Ms Yap.
尽管广告需求总体上保持稳健，但解读数据方面的弱点妨碍了新浪的发展，尤其是在当前的政治气候下。“各品牌担心，它们可能受到转发的敏感信息的牵连，”巴克莱资本的雅普表示。
All these things are much less of a problem for Tencent. Although it has a microblog of its own, the Shenzhen-based company sees the service mostly as a tool to wear down Sina and make sure it does not challenge Tencent's lead in social networking in China.
对腾讯而言，所有这些都不算什么问题。尽管腾讯也推出了自己的微博，但这家总部位于深圳的公司主要把微博服务视为拖住新浪的一种工具，确保新浪不会挑战自己在中国社交网站领域的领先地位。
Says a Tencent executive: "We have no plans to monetise our microblog. We don't need to."
一位腾讯高管表示：“我们还没有使微博商业化的计划。我们不需要这么做。” Apple has entered the textbook market. The tech giant introduced iBooks textbooks a couple of weeks ago when it announced its iBooks 2 platform.
几周前，苹果公司在iBooks 2平台的发布会上正式推出iBooks，此举表明这一科技巨头正式进军教科书市场。
They are digital books in a variety of subjects from astronomy to zoology taking in science, maths, history and geography.
电子教科书涵盖了从天文学到动物学等多种主题，包括科学，数学，历史和地理等科目。
Apple developed its iPad-based textbooks in conjunction with major textbook publishers. The company offers a collection of textbooks for high school students.
苹果同一些知名教科书出版商展开合作，研发基于iPad平台的教科书。目前苹果已经推出了一套高中电子教材。
Apple claims it offers a "new textbook experience" and suggests its interactive iBooks textbooks are "the next chapter in learning".
苹果表示将创造一场 “教科书新体验”，并暗示这种互动式的电子教科书将会“开启学习的新篇章”。
It sounds like good news for pupils and students. Think of it. No more carrying heavy backpacks full of textbooks. Every textbook you require can be stored on your iPad.
这听上去对于中小学生来说是个好消息。想想看，不用再背着装满课本的，沉甸甸的书包，因为所有书都可以储存在你的iPad里。
No more having to buy expensive textbooks which you will only use for a year or two and then sell or give away.
也不必再去买那些昂贵的课本，这些课本只能用一两年，之后不是卖掉，就是送人。
Of course there's a catch. You need to own an iPad and as you know, it is not cheap. You also need to buy digital textbooks, mostly priced each at $14.99 (94.74 yuan) or less.
当然凡事有利就有弊。你需要拥有一部iPad，众所周知其价格不菲。此外你还要买电子课本，大多数定价不高于14.99美元（合94.74元人民币）。
Textbook publishing was worth $8.7 billion in the US alone last year. Will digital books take over completely in education?
去年，单是美国的教科书出版业的市值就达到87亿美元。那么电子书将会彻底抢占整个教育市场吗？
Is learning going to evolve into something we do on an electronic tablet computer? You can appreciate the attractions.
我们正步入用平板电脑的学习时代吗？你可以感受到这其中的魅力所在。
Instead of boring old textbooks which are quickly out of date you can have an interactive learning experience.
随着那些无聊又陈旧的课本被迅速淘汰，你便可以体验到互动学习的乐趣。
You can play videos, examine geometrical problems in 3D, listen to music and commentary, make notes and mark passages electronically. You can also share stuff on social networking sites with fellow students.
你可以播放视频，利用3D来解析几何难题，收听音乐以及评论，在电子屏幕上记笔记，做文章注释，还可以与同学在社交网站上分享资料。
The book is dead; long live the tablet computer.
传统课本短命，平板电脑万岁。
But wait a minute. Not so fast. Let's consider the evolution of learning. Thousands of years before books, man was depicting hunting scenes on the walls of caves.
但先等一下，别这么快！我们先回顾一下学习的演变过程。在书籍出现前的数千年里，人类一直都是在洞穴的墙壁上描绘捕猎场景。
As early as 2700 BC Egyptians were converting papyrus into thick forms of paper or parchment ready to receive markings from reed pens.
早在公元前2700年，埃及人便开始把纸莎草纸改进为较厚的纸张或是羊皮纸，以便用芦苇制成的笔记录文字。
In the Middle Ages in Europe monasteries became centers of learning. While some monks ploughed and grew crops, brother monks laboriously copied and illustrated bibles by hand on vellum or parchment.
到了中世纪的欧洲，修道院成为学习中心。当一些僧侣耕种农作物时，另一些同伴卖力地在牛皮纸或羊皮纸上抄写圣经，并手绘插画。
China developed printing, using signs cut into wooden blocks. Books were printed rather than written out by hand. Every candidate for the civil service boned up on Confucius' precepts in printed form.
之后，中国利用篆刻木块制成字体模板发明了印刷术。至此书籍已可印刷出版而并非手工抄写。所有文官的候选人都要用功研读印刷成册的孔子训词。
In 1273 a handbook for Chinese farmers and growers of raw silk was printed, according to Geoffrey Blainey, writer of A Very Short History of the World. Soon 3,000 copies were in circulation, at a time when the same task would have called for a year's labor by a monastery full of Italian monks writing out the books by hand.
《世界简史》的作者杰弗里?布莱尼表示，1273年，一本为中国农民和养蚕者编写的印刷手册问世。不久，便有3000本书流通于世。当时，若是同样一本书，则需要一间修道院里所有意大利僧侣花费一年时间才能抄写完。
The great leap forward in learning came thanks to the printing press. Johannes Gutenberg of Mainz in Germany was perhaps the first European to print a book using not only a printing press but also metallic type.
人类学习历史上的一大飞跃要多亏了印刷机的问世。来自德国美因茨市的约翰内斯?古滕贝格可能是第一位不仅使用机器印刷，还使用金属字块来印刷书本的欧洲人。
His techniques were copied and adapted. Thanks to the printing press, cheap books were possible.
他的技术被广泛采纳应用，因为有了印刷机，书本才会变得这么便宜。
And the rest, as they say, is history. Will Apple revolutionize learning? That remains to be seen.
常言道，剩下的事情地球人都知道了。那么苹果会引领一场学习的变革吗？让我们拭目以待吧！